[REBLOG] The Bouba/Kiki effect
This post was reblogged from Futility Closet. It was originally written on 22 May, 2011 by Greg Ross. View the original article here. In 2001, USCD psychologist Vilayanur Ramachandran presented these shapes to American undergraduates and to Tamil speakers in India. He asked, “Which of these shapes is bouba and which is kiki?” Around 98% of the respondents assigned the name kiki to the spiky …